The Air Transport Action Group (ATAG) is hosting a webinar on How to steer clear of greenwashing - best practices for sustainability communications, on Tuesday 8 July 2025, at 14:00 UK time (15:00 CEST, 8:00 ET, 20:00 ICT).
How do you communicate sustainability initiatives without risking greenwashing accusations? Across the globe, governments and regulatory bodies are intensifying their scrutiny of environmental claims to protect consumers from being misled and prevent greenwashing.
Recent actions taken against companies within the aviation sector on this matter serve as an important reminder that how sustainability efforts are communicated matters just as much as the actions themselves. Transparency and accuracy are crucial—not just to maintain credibility, but to ensure that passengers, investors and regulators have a clear and truthful understanding of the industry’s progress and challenges.
Join us for an engaging webinar designed to equip aviation stakeholders with practical tools and insights for responsible sustainability communications. This webinar is designed to familiarise organisations with the core principles of responsible environmental communications and raise awareness of how environmental claims can increase the risk of greenwashing if not used properly.
Drawing on the principles outlined in ATAG’s Sustainability Communications Guidebook, this session will help participants to avoid misleading claims, prevent greenwashing accusations and foster trust and transparency.
The webinar is open to employees working in aviation, tourism and travel. It will be of particular interest to anyone who communicates externally.
If you are interested in joining, please complete the online registration form. This will be a virtual event. An access link will be provided further to registration.
We look forward to your participation!