Webinar on green claims: Navigating new rules with smarter communication and AI

The Air Transport Action Group (ATAG) is hosting a webinar on Green claims: Navigating new rules with smarter communication and AI, on Thursday 4 December 2025.

It will take place at 15:30 CET / 14:30 GMT / 9:30 ET / 20:30 ICT. See www.timeanddate.com for time zone conversions.

About the webinar

Companies in the aviation and tourism sectors are facing increasing scrutiny of their sustainability communications, with some encountering accusations of greenwashing. How the industry communicates its efficiency and sustainability efforts is now just as important as the actions themselves in building trust and credibility. Join us for our next webinar on the use of environmental claims in sustainability communications and marketing! Get up to speed on the latest global rules shaping how companies in communicate their environmental impact.

Speakers

Two guest speakers will join the webinar to discuss how companies can adapt to increased scrutiny of their sustainability communications and how AI tools can support with mitigating the risk of greenwashing accusations:

  • Christian Rapp, Spokesperson & Strategic Communications (Sustainability, Technology, HR) at TUI Group, will share how TUI has refined its sustainability communication strategy for its airline and cruise operations, and how the Group approaches the use of green claims.
  • Sébastien Pellion, Co-Founder of Dinamo.io, will introduce CLARA, an AI-powered model that supports companies in verifying the compliance of their green claims. CLARA offers assessments, recommendations for improvement, and helps turn potentially non-compliant claims into clear and compliant communications.

Don’t miss this webinar packed with insights and practical strategies to help you communicate your sustainability initiatives with confidence and credibility.

Who should attend

The webinar is open to employees working in aviation, tourism and travel. It will be of particular interest to anyone who communicates externally.

How to participate

If you are interested in joining, please complete the online registration form. This will be a virtual event. An access link will be provided further to registration.

We look forward to your participation!