ATAG held a meeting of its communicators working group in Amsterdam in March 2026. The meeting was kindly hosted by SkyNRG. Discussions focused on milestones and projects for ATAG in 2026 and social media best practices. Participants shared information about practices that have worked well for them, including examples of successful campaigns, content formats, tools, performance insights, and tracking approaches. This was followed by a discussion that will form the basis of a set of guidelines for industry communicators.
In addition, there was an interactive session that explored key themes and opportunities for proactive communications across the global aviation industry, to see how we can more effectively address key issues and how stronger collaboration can amplify our collective impact.
The working group also discussed how to communicate aviation’s socio-economic benefits, in the content of the new Aviation: Benefits Beyond Borders report.
Industry communicators are invited to register for the ATAG private website, to access the presentation and other relevant files.
The next meeting of the ATAG communicators working group will take place in Brussels on Wednesday 14 October 2026. Please contact Felix Eggert (eggertf@atag.org) for more information.
(need some stats on social media)